Mobile movement is steadily taking shape across the world. The advent, as well as the proliferation of Smartphones, is witnessing the creation of smarter shoppers, and smarter e-commerce platform owners are already reaping from this opportunity. The reason why most marketers and e-commerce platform owners are turning to mobile marketing is because Smartphones are always on, always accompanying their owners and are almost always connected.
Smartphones are also increasingly becoming important to people’s shopping habits, and have transformed many into savvy consumers. Today, over 70% of people worldwide use Smartphones for shopping. This information points to one thing: Mobile Search Ads work and can drive traffic to both offline and online stores and vice versa.
Here is a complete insight into the impact of mobile Search on in-store shopping: